The Marketing Toolkit is designed to meet the special needs of the nationally-designated All-American Roads and National Scenic Byways.
- Entire Marketing Toolkit
- Provides a relevant reference guide for your byway to transition from product development to a marketing implementation plan that drives your byway to success.
Adobe Acrobat PDF
- Section I: Introduction
- Provides an Introduction of The National Scenic Byway Marketing Tool Kit
- Adobe Acrobat PDF
- Section II: Positioning
- Provides a guide to positioning a byway through interpertation.
- Adobe Acrobat PDF
- Section III: Marketing
- Provides a guide for identifying target market through research.
- Adobe Acrobat PDF
- Section IV: Strategies
- Provides a guide to develop strategies for marketing your byway.
- Adobe Acrobat PDF
- Section V: Implementation
- Provides Marketing implementation plan that drives your byway to success.
- Adobe Acrobat PDF
- Section VI: Media Relations
- Provides a guide for maintaining relationship with media
- Adobe Acrobat PDF
- Section VII: Community Awareness
- Provides a guide for commmunity awareness.
- Adobe Acrobat PDF
- Section VIII: Case Studies
- Provides guide for specific marketing and interpretive strategies.
- Adobe Acrobat PDF
- Section IX: Evaluation
- Provides a guide for evaluating whther you are on correct path or not?
- Adobe Acrobat PDF
- Section X: Appendix
- Marketing tool kit's Appendix
- Adobe Acrobat PDF
