Specifications for Correct Usage of the America's Byways® Logo
It is acceptable to reproduce the logo in one color (black only - or reversed out in white) when the project is being produced in one color, such as a newsletter, sticker or button. If black or white is not an option, please contact Gary Jensen at 202-366-2048 or gary.jensen@dot.gov.
The proportion of the type and the mark must remain consistent to the logos provided by FHWA. The overall size may vary, but not the proportions.
The logo should not be reduced to the size that it becomes illegible. A good rule of thumb is to keep it at least 1/2 inch high. FHWA recognizes that a few applications may require a reduced size, such as identifying nationally designated roads with the logo on a State map. This application is an exception. However, the logo, in any application, must be clear and legible.
There should be enough space around the logo to equal 1/2 of the width of the logo on each side. For example, if the logo is 2" wide, there should be at least 1" of space on all sides next to any other art or text.
The America's Byways® logo may also:
- Be printed as an outline;
- Be screened back beneath text or other graphics;
- Appear with a drop shadow.
Examples of correct logo usage:
Image elements will have to be "knocked out" from behind the star and line segments of the logo, if the logo is superimposed over a photograph or similar image. The type and graphic on "America's Byways®" can be reversed out if there is enough contrast for it to still be clear and legible.
FHWA has provided 6 designs for web and print use with various placements of the type to suit the needs of the users. To help reinforce awareness of the America's Byways brand, the position of the America's Byways type may not be changed from these 6 versions. All six versions are available for download at bywaysonline.org.
Below are examples of correct and incorrect usage of the logo. Correct examples are shown on the left; incorrect usage examples are shown on the right.
