Public Awareness Initiative Federal Register Notice Published

In 2005, Congress authorized the America’s Byways Resource Center (ABRC) to carry out public awareness activities for America’s Byways®, the collection of distinct and diverse roads designated by the U.S. Secretary of Transportation. As part of that effort, the Federal Highway Administration (FHWA), cooperatively with the ABRC, published a Federal Register notice on July 23, 2008 that invites statements of interest about participating in a domestic, multi-year America’s Byways® Partnership Marketing Campaign. As part of this marketing campaign, the ABRC would like to partner with interested parties to establish a national Public Awareness Initiative to elevate the awareness, understanding, and appreciation of the America’s Byways collection.

The complete Federal Register Notice and information on how to respond can be found at: http://edocket.access.gpo.gov/2008/E8-16886.htm. Statements of interest should be received on or before September 22, 2008.