Less Successful example of an Abstract/Project Description:
This project will develop and promote a compelling and comprehensive interactive travel guide for the state’s byways/tour routes. This digital experience will allow travelers to plan road trips online and inspire them to stay longer (and spend more) on the byways with suggestions for activities along the way. The interactive travel guide will be promoted through a sustained regional TV and online marketing campaign. The campaign will inspire travelers to "wander at least 150 miles" from home on the byways and start exploring the state.
This project benefits the byway traveler by offering the most current information on the state’s byways via interactive online medium. The site will satisfy pragmatic travel needs by leveraging rich content from partner sites. Travelers will be able to access comprehensive content about communities using one elegant interface for their entire trip, from inspiration and research to planning and post-trip. Content will be "portable" so it can be shared across multiple websites; i.e., tourism partners and local byway committees can cut and paste interactive maps of byways in their region and add them to their own sites.
This example is less successful because it:
- Is confusing. Reference is made to "a compelling and comprehensive interactive travel guide" and "offering the most current information on the State’s byways via interactive online medium" without stating what the mechanism is to do so. Is the proposed project development or update of a web site (reference is made to the content being "portable" so it can be shared across multiple websites)? If so, how will it differ/build on what has already been established?
- Does not list the number of scenic byways in the State (both State and Federally designated) to give the reviewer a sense of the breadth of the proposed project. It is important to remember that the reviewer may not be familiar with your State or byways
